Attention Wizard

Attention Wizard

Attention Wizard, the heatmap-generating site I demonstrated at our January meetup, is out of beta. Way to go, guys!

You can still get one free heatmap (with a big watermark) every day.

A “pro” version with a smaller watermark costs $10-$25 based on how many credits you buy at one time. The “pro unwatermarked” version is $15-40.

For those who missed the presentation, this site simulates eye-tracking algorithmically. Eye tracking is the new “big thing” in usability, as it lets you see how much attention various elements on a page attract. AttentionWizard claims 75% accuracy with their algorithm, at a cost far below traditional eye-tracking equipment, and without the hassle of recruiting people for eye-tracking studies.

No, it’s not a substitute for proper eye-tracking. But it’s a start, and a good way to test a rough design concept before committing to it.

Comments are closed.